September 2011
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10 Spartan Rules of Dentsu
I went to Tokyo with my colleague Sissal Kristiansen back in 2009. On our visit, we paid a visit to a few branding and advertising companies, including one of the world’s largest advertising networks Dentsu. Straight away, we were struck by the numerous posters hung up in one of the corridors with some very inspiring words. In 1951, the president of Dentsu wrote the “10 Spartan...